The Earthwards® Stamp of Approval

Stories of Caring

The Earthwards® Stamp of Approval

The Earthwards® Stamp of Approval

LISTERINE® Naturals Anticavity Mouthwash
An innovator who keeps it simple
LISTERINE® Naturals Anticavity Mouthwash received Earthwards® recognition through a 25% reduction in the number of ingredients and an innovative formula that uses 99% naturally and renewably sourced ingredients. The product has a GAIA score of 88, indicating a minimal end-of-life impact. Learn more about GAIA.

NEUTROGENA® Naturals Purifying Facial Cleanser
A natural collaborator
90% of ingredients in the EARTHWARDS®-recognized NEUTROGENA® Naturals Purifying Facial Cleanser are naturally derived, and supply chain improvements have resulted in a 70% reduction in greenhouse gas emissions. Through a partnership with The Nature Conservancy, sales of NEUTROGENA® Naturals products help promote clean water projects in the United States.

LE PETIT MARSEILLAIS® Shower and Bath Cherry Blossom
A nature lover who thinks sustainably
LE PETIT MARSEILLAIS® Shower and Bath Cherry Blossom supports Le Conservatoire du Littoral in re-establishing native fruit trees in the Orchard of Alconis along France’s Mediterranean coast. The product has reduced the number of raw materials used by 27%, uses more sustainable ingredients, and has an 82 GAIA score. Learn more about GAIA.

BAND-AID® Brand Clear Strips Adhesive Bandages
A leader committed to eliminating waste
Earthwards®-recognized BAND-AID® Brand Clear Strips Adhesive Bandages eliminate 150 tons of paper waste per year through their manufacturing process and are recognized as an innovator in the adhesive bandages market for their use of post-industrial recycled facing tabs. Each strip of BAND-AID® Brand is 33% post-industrial recycled by weight and the product has achieved a 42% reduction in GHG emissions of raw material transport.

AVEENO® PURE RENEWAL™ Shampoo
A change-maker reducing energy use
AVEENO® PURE RENEWAL™ Shampoo earned Earthwards® recognition as a result of investing in individuals creating beautiful change in their communities, reducing energy use by converting a transportation route from truck to rail and using the ingredient NATRASURF™ as part of its sulfate-free formula. NATRASURF™, the first personal care ingredient of its kind, is a potato starch-based polymeric surfactant with the same performance as traditional surfactants.