TYLENOL® - For What Matters Most™

Stories of Caring

TYLENOL® - For What Matters Most™

Since the introduction of TYLENOL® into the American household in 1955, with the availability of Children’s TYLENOL®, the American family has evolved. In recognition of 60 years of continuously supporting families, the makers of TYLENOL® embarked on a journey to find real modern American families and remake the classic 1943 Norman Rockwell painting, Freedom From Want. The painting depicts the importance of bringing loved ones together during the holiday season, a tradition that is still as vital now as it was in the 1940s.

That journey led to the For What Matters Most™ project – a film of real families sharing their traditions and perspectives on what matters most to them. The film focuses on the shared commonalities among family, but more importantly, how they celebrate and find strength in their differences.

“It is exciting to see a trusted brand like TYLENOL® refresh my grandfather's vision by celebrating the emotional relevance of family togetherness that is as strong now as it was when he painted Freedom From Want,” said Abigail Rockwell, granddaughter of the famous artist.

As TYLENOL® celebrates its 60th anniversary in 2015, the brand continues its focus on showcasing the unique, modern families of America – because the makers of TYLENOL® believe that no matter how you do it, family is and always will be what matters most.

References:
[1] Freedom From Want illustration © SEPS licensed by Curtis Licensing, Indianapolis, IN. Photograph based on the Freedom From Want illustration. Freedom From Want © SEPS licensed by Curtis Licensing, Indianapolis, IN.