You may think bleeding gums while brushing your teeth is normal, but it is often a sign of gingivitis, an inflammation of the gums triggered by many millions of bacteria in dental plaque sticking to your teeth and gums. If left untreated, gingivitis can lead to further problems.
To help combat plaque, the makers of LISTERINE® Mouthwash have introduced next-generation LAE technology (Ethyl Lauroyl Arginate HCl) into its product line. This new formula coats the teeth with a protective shield to stop bacteria from attaching. It restores gums to a healthier state in as little as two weeks and cuts gingival bleeding by more than 50 percent in just four weeks.
In 2014, LISTERINE® Mouthwash with LAE technology was launched in 9 markets in EMEA. It is known as LISTERINE® Advanced Defense Gum Treatment in the UK and Ireland. In Norway, Finland, Czech, Hungary, Slovakia, Poland, and Spain, it is called LISTERINE® Professional Gum Therapy. Plans are underway to make the product available across the world.
“We are on a mission to reduce the burden of Oral Disease and create a billion more healthy mouths around the world,” says Katie Decker, Senior Director of Global Oral Care. “Technologies like LAE help step change the effectiveness of our mouthwash formulas to help us care for consumers one mouth at a time.”