Healing through Play

Stories of Caring

Healing through Play

In November 2013, Typhoon Haiyan (also known as Typhoon Yolanda), one of the most powerful tropical storms on record, caused tremendous damage when it made landfall in the Philippines. According to UNICEF, over 14 million Filipinos, including nearly 6 million children, were affected.

Children have the most difficulty in expressing their feelings in the wake of the tragedy. To help the city’s youth take the next step in their healing journey, the JOHNSON’S® Baby Team partnered with the Department of Education and Play Pilipinas to build the first children’s playground after Typhoon Haiyan. For a majority of these children, it is the first time they have ever played on a swing or a slide, or climbed a treehouse.

The playground is located on the grounds of in the third-largest public elementary school in Tacloban, Sagkahan Public School. The school, home to 1,966 elementary students, lost 11 children while many others lost a family member.

“We wish to bring back a sense of normalcy in the lives of these kids, with active play as a means to heal them from the trauma Yolanda has caused,” says Kris Llanes, Senior Brand Manager, JOHNSON’S® Baby. “We hope to enable the students of Sagkahan Elementary School, and the community around them, to have a sense of regaining control over their lives again.”