Earthwards®: Path to Innovation

Stories of Caring

Earthwards®: Path to Innovation

Earthwards®: Path to Innovation

Sustainability is increasingly driving global hospital purchasing decisions, but a perceived lack of available products is slowing progress. According to a 2014 global Harris Poll survey commissioned by Johnson & Johnson, more than half (54 percent) of health care professionals said their hospitals currently incorporate sustainability into purchasing decisions, and 80 percent expect that to be the case by 2016. In the same study, however, 67 percent of respondents cited a lack of available products with sustainable features as one of the greatest perceived purchasing barriers.

In 2010, we responded to this growing demand for better, more sustainable products by committing to make significant sustainability improvements to 60 of our products by 2015. Understanding that innovation would be required to achieve measurable improvements, we created the Earthwards® approach and challenged ourselves to design more sustainable solutions that improve the impacts across a product’s entire lifecycle – from formulation and manufacturing, to product use and end-of-life.

We are proud to have met our goal one year ahead of schedule. At the end of 2014, 73 products of the Johnson & Johnson Family of Companies have earned Earthwards® recognition, an honor that celebrates our most significant sustainability improvements. These products represent 153 total improvements and more than $8 billion in revenue generation for our company. They are a direct result of our employees’ insight and ingenuity, and are fueled by our ability to anticipate and understand our patients’ and customers’ needs.

Achieving our Healthy Future 2015 Earthwards® recognition goal is one step in a much larger innovation journey for our company. Johnson & Johnson is currently working to determine our next sustainability improvement goals, and we look forward to carrying the momentum of this noteworthy achievement into 2015 and beyond.